Connect a desired outcome to customer opportunities, solutions and the experiments that test them.
When to use itWhen the team jumps straight to solutions, or when you need to show why a feature is on the roadmap.
Desired outcome
One measurable product outcome at the root of the tree.
Opportunities
Customer needs, pain points and desires you heard in interviews. Break big ones into smaller ones.
Solutions
At least three candidate solutions for the opportunity you choose to focus on.
Assumption tests
Small experiments that test the riskiest assumption behind each solution.