Template spotlight: the Opportunity Solution Tree

How to connect one product outcome to customer opportunities, candidate solutions and the experiments that test them.

Teams often jump from a goal straight to a feature. The Opportunity Solution Tree slows that down in a useful way: start with one measurable outcome, map the customer opportunities you heard in research, then generate several solutions for the opportunity you pick.

The final layer is assumption tests. Small experiments let you learn which solution is worth building before you commit a sprint to it.

Pair it with DIS-01, the Customer Interview Script, to fill the opportunity layer with real evidence.