A single page that links the vision to the bets you are making this year.
When to use itBefore annual or half-year planning, so roadmap debates start from shared strategy.
Where we are today
Current position, key numbers and the most important facts about the market.
Where we want to be
The outcome in 12 to 18 months, stated as a measurable change.
Strategic bets
Three or fewer bets. For each, the insight behind it and what you will stop doing.
What we are not doing
The tempting options you have decided against, and why.
How we will know
Leading indicators you will review monthly.