Capture the vision, target group, needs, product and business goals on a single page.
When to use itAt the start of a new product, or when the team can no longer explain in one sentence why the product exists.
Vision
The change you want to see in the world. One sentence, no features.
Target group
Which market or segment? Who are the users and who are the buyers?
Needs
What problem does the product solve? What benefit does it give?
Product
What is the product, what makes it stand out, and is it feasible to build?
Business goals
How will the product benefit the company? Revenue, retention, cost or reach.